The Chord Company has been designing, building (and refining) award-winning audio and video cables in England since 1985. Cables are not and never have been just an accessory. They are a vital part of any system and choosing the right cable is more important today than it has ever been. The correct interconnect, power or speaker cable can transform the experience and enhance the pleasure of your favourite music or movies.
Staffed by a dedicated team of music fans, music makers, film-lovers and gamers, The Chord Company has grown steadily in size since 1985. From a purpose-built HQ near historic Stonehenge in Wiltshire, the company has become internationally renowned for creating high-performance, value-for-money products to suit any level of system or budget.
It doesn’t matter what you have, a basic system, an all in one unit, a home cinema or a cost no object hi-fi, you will always have some cable needs. Whatever you are connecting speakers to, the cable you use is going to have a big influence on the way your system sounds. Most hi-fi and home cinema owners don’t come close to experiencing the real potential of their system, all because of poor quality cables.
In our experience the musical elements that cables can have a really big effect on are dynamics, detail, tonality or timbre and perhaps most critically of all, musical coherence or timing. Timing is fundamental to the proper enjoyment and understanding of almost all types of music. Without it music is just beautiful noise. With it, it’s an involving, immersive, emotional and thrilling experience. This is what a good quality speaker cable can bring to the music you love.
The Chord Company started producing shielded speaker cable in 2004. They were already using very effective shielding on interconnect cables. The improvements the shielding made were very easy to hear but there was still a nagging doubt. At the time, they had some very talented musician friends with some very beautiful instruments. There was a string quartet which was listened to a lot. The complexity and depth of the timbre of their instruments was breathtaking. Yet trying to reproduce this, on what would then have been regarded as a very good hi-fi system, was hugely frustrating.
Their first shielded speaker cable was Chord Signature and for the first time, listening to a recording of the string quartet, that wonderful complexity and timbre that made their music so magical could be heard. It’s not just timbre and tone that is improved, rhythm is better defined, as are dynamics and Sound staging. If you haven’t listened to a shielded speaker cable you should do so. They can bring so much to the enjoyment of music.The Chord Company Website